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Product Marketing Health Care Untapped Options: Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care by Janette Helm, X An AHA Press/Jossey-Bass Resource "Untapped Options" is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.
J.K. Lasser's Choosing the Right Long-Term Care Insurance by Benjamin Lipson, A PRACTICAL GUIDE TO THE COMPLICATED ISSUE OF LONG-TERM CARE INSURANCE " Next to buying the right long-term care insurance, buying and reading J.K. Lasser’ s Choosing the Right Long-Term Care Insurance is the best investment seniors and their families can make to help insure independence and dignity in their golden years." – Scott Harshbarger, President and CEO, Common Cause " An indispensable book for all those concerned that the cost of health care will rob their old age of dignity and independence. The author, Ben Lipson, an articulate advocate of patient rights and an authority on health insurance, provides a lucid road map in a terrain mined with hokum." – Bernard Lown, MD, winner of the Nobel Peace Prize " Long-term care insurance is a much-needed and valuable insurance concept, marketed in a maze filled with smoke and mirrors. Most of what passes for consumer guidance is just general information and superficial advice. But Ben Lipson’ s book takes you by the hand, leads you through the insurance labyrinth, and shines a much-needed light on the product." – Charlie Sabatino, President, National Academy of Elder Law Attorneys Critical coverage will help you: Decide whether you are among the 40 percent of people who do not need to buy long-term care insurance Receive the benefits you purchased when you have to make a claim Distinguish between fact and fiction during a sales pitch J.K. Lasser– – Practical Guides for All Your Financial Needs Please visit our Web site at www.jklasser.
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